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Vendor FAQs
Why sell on Forceen?
We are specialists in the diverse category of interior design—spanning from furnishings and décor to art, and more. As a seller on Forceen, expect design lovers of all kinds to come to our site in search for contemporary, vintage, or antique pieces from the best brands, designers, makers, galleries, and artists in the industry.
By joining Forceen, vendors can take advantage of the following benefits:
- Leverage our marketing efforts: As a small-medium sized business, it can be challenging to compete with enterprise companies in the industry who have tens of millions in marketing and advertising budgets a year. As a seller on our platform, you can leverage our marketing efforts and reach a much wider audience without any upfront spending.
- Increase visibility of your items: Through personalised cross-selling, personalised and accidental discovery with our expanding catalogue, you will attract a wider range of potential customers.
- Revenue Opportunities: Depending on your plan and several other factors, you can receive between 60% and 80% of the selling price. By using Forceen as a channel to generate more revenue, you can have more funds to reinvest back into your business and continue to reach growth targets over time. Look at Forceen as your direct-to-consumer (D2C) agent.
- Production Support & Quality Control: Detailed and accurate product photos are an absolute must for a successful listing especially in this industry. That's why we carefully review each of your listings, ensuring the completeness and accuracy of categories, style tags, descriptions, and all other details. We may also take it a step further and place your main image on our grey background to highlight your items best features and ensure consistency on the platform.
- Payment options and fees: You have the option to select either PayPal or automatic bank deposits (via Stripe) as your preferred payment method. We will cover any transaction fees and absorb all customer credit card fees, so as a seller, you will never be required to pay for them.
How does listing on Forceen boost my brand?
At Forceen, we know the importance of branding and the amount of focus, time, and effort it takes to build a successful one. That’s why we strive to provide a platform that not only helps our vendors reach a wider audience but also enhances their brand reputation.
Through our brand strategy, creative direction, customer education and diverse catalogue, we engage customers who value quality, longevity, uniqueness, and a seamless, easy shopping experience over getting the cheapest alternative.
Our team are dedicated to ensuring that all listings are presented in the best possible light, with detailed headline, descriptions, and high-quality product images. By listing on Forceen, you will sit alongside a blend of designers, makers, restorers, artists, and brands with shared values, enhancing your brand credibility in the eyes of customers.
Whether you choose Forceen to be your only sales revenue channel or one out of several, you will gain access to an engaged community of shoppers looking for pieces, just like yours, to cherish for decades to come.
Why list alongside competitors?
Forceen is here to bring together established, emerging and independent home furnishings designers, makers, restorers, brands, and artists in one place to provide a more accessible and convenient way for customers to shop like an interior designer.
This is a category where having variety and a huge selection is key, visuals and aesthetic considerations are paramount, and where consumers demand for unique products to match their unique wants, needs and tastes. Our vendors benefit from leveraging a shared audience and cross-selling on complimentary pieces to increase visibility and sales revenue.
Together, Forceen vendors can offer an unparalleled selection of interior decor options, giving customers the ability to curate the perfect look and vibe for their next interior decorating project. By prioritizing customer satisfaction, trust, and loyalty, we strive to create a shopping experience that is not only accessible and convenient but also empowering.
Join us today to help millions of people discover the joy of interior decorating.
What criteria is used to vet and select vendors?
Forceen is a managed platform that strives to deliver the best possible experience for our customers and vendors. To ensure that we work with reliable, trustworthy, and high-quality vendors, there is a set of criteria that we use to study and evaluate prospective vendors. Some key factors include:
- Proof of business registration/license, insurance and/or verification of identity
- Business marketing and sales revenue channels
- Product categories, SKUs and price point
- Product design, quality, authenticity, and originality
- Material sourcing, manufacturing process, and/or practice
- Customer satisfaction via online reviews and ratings
- Sustainability practices
We are constantly developing new platform features and service programs to improve interactions and eliminate any friction on our platform. Please note that we reserve the right to approve or decline applications, vendors, and products at any time. This policy allows us to maintain the quality of our platform and, in turn, enhances our customer experience and our vendors brand reputation.
Can vendors be based outside of Australia?
Yes! Forceen welcomes international vendors who are interested in expanding their market to Australia. We are currently working on expanding our shipping options to provide cost-effective worldwide delivery as we strive to become a global brand. However, it's important to note that at the moment, sales can only be made within Australia.
What can I sell?
At Forceen, we specialise in a wide range of categories related to interior design—including furnishing, décor, and art. Our community of vendors and customers are unified around these categories, so we kindly request you review our product regulations below as you submit your seller application. These guidelines outline what is permissible on our platform, ensuring a more targeted experience.
If you have pieces that you think falls under these categories but isn't listed, please contact us at vendors@forceen.com. We’re always looking to expand and evolve our product mix within the home furnishing and fine art categories.
| FURNITURE | ||
|---|---|---|
| PERMITTED | NOT PERMITTED | |
|
SEATING TABLES STORAGE & CASEGOODS BEDS |
New, Made-to-order, and Customised: Furniture that is unique, one-of-a-kind, and showcases exceptional craftsmanship and design. Well-made furniture designed and crafted by a skilled artisan, craftsman, or designer using high-quality materials such as solid wood, metal, leather, or innovative, high-quality recycled materials. Furniture substrates such as the frame and supports, should be sturdy and well-constructed. Upholstered furniture should have high-grade foam padding and high-quality suspension system. Furniture finishes should be well-executed, with no visible signs of defects such as in staining, painting, stitching, or sealing process. Furniture pieces accompanied by documentation, such as certificates of authenticity, provenance, or appraisal, that can provide assurance regarding its quality and value. Preloved, Vintage, and Antique: Furniture in good condition, that showcases unique design and craftsmanship. Furniture pieces with surface imperfections such as minor scratches or scuffs that are consistent with the age and use of the piece. Furniture pieces that are well-maintained, have been appropriately cleaned and restored to preserve its condition and value. Furniture that is unique and showcase exceptional craftsmanship and attention to detail that is characteristic of the period or style in which it was produced. Furniture pieces accompanied by documentation, such as certificates of authenticity, provenance, or appraisal, that can provide assurance regarding its quality and value. |
New, Made-to-order, and Customised: Furniture that is mass-produced, commercially manufactured, low-quality, or made with low-quality materials, such as melamine particleboard, MDF, plastic, or resin. Poorly crafted furniture, designed without attention to detail, or lacks durability. Furniture that is a reproduction or a fake, presented as an original piece. Preloved, Vintage, and Antique: Furniture that is heavily stained, damaged, broken, repaired poorly, or in need of extensive repairs. Furniture that is contaminated with mould, mildew, or pests. Furniture that have been exposed to smoke, pet hair, or other strong odours, and have not been properly cleaned or restored. Furniture heavily restored or repaired to the point that it no longer reflects its original design and character. Furniture that has been heavily modified or repurposed in a way that diminishes its value or original purpose Furniture that is a reproduction or counterfeits, presented as an original antique or vintage piece. |
| DÉCOR | ||
|---|---|---|
| PERMITTED | NOT PERMITTED | |
| LIGHTING |
New, Made-to-order, and Customised: Unique, high-quality, and well-crafted lighting fixtures that showcase exceptional design, materials, and craftsmanship. Preloved, Vintage, and Antique: Unique, high-quality, and well-crafted lighting fixtures that showcase exceptional design, materials, and craftsmanship that is characteristic of the period or style in which it was produced. Lighting fixtures accompanied by documentation, such as certificates of authenticity, provenance, or appraisal, that can provide assurance regarding its quality and value. |
New, Made-to-order, and Customised: Lighting fixtures that are mass-produced, commercially manufactured, low quality, or made with cheap, low-quality materials. Reproductions or counterfeits presented as original lighting fixtures. Preloved, Vintage, and Antique: Lighting fixtures that are chipped, heavily damaged, broken, or repaired poorly. Reproductions or counterfeits presented as original vintage or antique lighting fixtures. |
| RUGS |
New, Made-to-order, and Customised: Rugs made from high-quality materials, and showcase exceptional craftsmanship, design, and innovation. Rug designs that are well-executed and demonstrate a high level of attention to detail and precision. Rugs with minor imperfections or variations in colour or texture due to the nature of the materials or manufacturing process and are considered acceptable within the context of a handmade or handwoven product. Preloved, Vintage, and Antique: The focus for preloved, vintage, and antique rugs is on rarity, value, and historical or cultural significance. Rugs should be well-cared for and free from damage, with a unique or interesting design that reflects its age and provenance. The condition of the rug is important, as it should be suitable for use as a decorative or artistic piece, or as an addition to a collector's collection. |
New, Made-to-order, and Customised: Rugs that have been mass-produced with little attention to detail and craftsmanship. Rugs that have a poor or uneven weave, with obvious knots or other flaws in the construction. Rugs made from poor quality materials or construction techniques that lead to a low-quality finished product such as prone to shedding, bleeding, or breaking down. Rugs with designs that are offensive, inappropriate, or culturally insensitive. Preloved, Vintage, and Antique: Reproduction or counterfeit rugs that closely mimic the design of a vintage or antique rug, without any indication of being a replica. Rugs used in high-traffic areas, such as entryways or hallways, and show significant wear & tear, bald spots, or holes. Rugs exposed to moisture or dampness, leading to mould, mildew, or other types of water damage. Rugs that have been stained or soiled and have not been properly cleaned or restored. Rugs exposed to smoke, pet hair, or other strong odours, and have not been properly cleaned or restored. Rugs that have been repaired or altered in a way that detracts from their original beauty or authenticity. |
|
WALLPAPER & WALLPAINT |
Wallpaper: High-quality wallpaper that are unique, well-printed, have a consistent pattern match, have a subtle texture, designed, or manufactured by professionals in the industry. Wallpaper designed to be easily installed and removed, without leaving any residue or damage to the wall. Wall Paint: Premium, high-quality wall paint that provides excellent coverage, colour accuracy, and durability, while also being environmentally responsible. Wall paints with low levels of volatile organic compounds (VOCs). Wall paints with little to no odour, making them more pleasant to use. Wall paint brands with a green certification to ensure environmental and health standards are met |
Wallpaper: Wallpaper that is mass-produced and lacks unique design or quality. Wallpaper that uses toxic or non-eco-friendly inks and materials in production. Wallpaper designs that are offensive, inappropriate, or culturally insensitive. Wall Paint: Wall paints high in VOCs, have a strong or unpleasant odour, and are low-quality such as prone to chipping, peeling, or fading quickly. Wall paints that contain harmful chemicals or heavy metals or has been illegally imported or not certified by regulatory agencies, is not permitted. Wall paints that do not meet safety or environmental standards. |
|
ACCENTS & ACCESSORIES |
Items that are designed by skilled designers, artists, and craftspeople. The items should have unique design and showcase exceptional craftsmanship. Items that are well-made, durable, and made of high-quality materials. Items from brands that have a reputation for producing high-quality or unique pieces. Items made from sustainable materials that are eco-friendly and have minimal impact on the environment. |
Items that are mass-produced and too widely available. Items that are poorly made or made with low-quality materials. Reproductions or counterfeits presented as originals. Cheap imitation of popular designs or brands. Designs that are offensive, inappropriate, or culturally insensitive. |
|
MIRRORS |
New, Made-to-order, and Customised: Mirrors with frames made of high-quality materials such as glass, wood, or metal. Mirrors that are well-made with high quality, with clear and distortion-free glass. Mirrors that are designed by skilled artisans or designers, with unique and interesting shapes, finishes, or frames. Preloved, Vintage, and Antique: Mirrors that are in good condition and showcase unique design and craftsmanship. |
New, Made-to-order, and Customised: Mirrors that are mass-produced and lack originality or unique design features. Mirrors made with low-quality materials or poor craftsmanship with little attention to detail. Reproductions or counterfeits presented as original designer mirrors. Preloved, Vintage, and Antique: Mirrors with obvious defects such as cracks, chips, or scratches. Mirrors with unstable or flimsy frames or hanging mechanisms. Reproductions or counterfeits presented as original vintage & antique mirrors. |
|
TEXTILES |
High-quality fabrics made from natural fibres such as cotton, linen, silk, or wool. Unique and visually appealing designs, patterns, and textures. Handmade or artisanal products crafted with care and attention to detail. Use of high-quality materials for stuffing or filling, such as down or other natural fibres. Textiles made with sustainable or eco-friendly materials and processes. |
Low-quality fabrics that easily pill or shed. Poorly constructed or mass-produced items with uneven stitching, beading or loose threads. Textiles made with harmful or toxic materials and processes. Textiles that have absorbed unpleasant odours or stains. |
| TABLESCAPE | ||
|---|---|---|
| PERMITTED | NOT PERMITTED | |
|
DINNERWARE FLATWARE GLASSWARE SERVEWARE BARWARE TABLE LINEN |
New, Made-to-order, and Customised: Pieces & sets that are well-made with high-quality materials that are durable and appropriate for their intended use. Designs that are unique and aesthetically pleasing, with attention to detail and craftsmanship that showcases the quality of the materials and production methods used. Preloved, Vintage, and Antique: Pieces & sets made from high quality materials that are in good condition, free from major defects and damage. Pieces & sets that are unique, rare, or one-of-a-kind, and showcase exceptional craftsmanship and design. Pieces & sets that have a vintage or antique character, with patina or wear that adds to their charm and character. |
New, Made-to-order, and Customised: Pieces & sets s made from low-quality materials that are easily breakable, flimsy, or easily prone to wear and tear. Pieces & sets that contain harmful chemicals or materials that can be hazardous to human health or the environment. Pieces & sets that are poorly designed or manufactured, resulting in functionality issues or safety hazards. Pieces & sets that are marketed with deceptive or false claims, such as products that are labelled as "dishwasher safe" but are not. Preloved, Vintage, and Antique: Pieces & sets that are chipped, contain rust, stained, damaged, broken, or repaired poorly. Pieces & sets made from harmful materials that can be hazardous to human health or the environment. Reproductions or counterfeits presented as original vintage or antique tableware pieces & sets. |
| ARTWORKS | ||
|---|---|---|
| PERMITTED | NOT PERMITTED | |
|
PAINTINGS & DRAWINGS |
Unique pieces painted or drawn by the hand of an artist. Paintings accompanied by documentation, such as certificates of authenticity, provenance, or appraisal, that can provide assurance regarding its quality and value. |
Paintings and drawings that are a direct copy of an original artwork. |
|
PRINTS |
Made by the hand of an artist or with the artist’s close involvement and overseeing of the printing process. For example: etchings, screenprints, monoprints, drypoint, stone lithographs and mezzotint. Edition sizes no larger than 200 Prints accompanied by documentation, such as certificates of authenticity, provenance, or appraisal, that can provide assurance regarding its quality and value. |
Offset lithography prints run off a commercial printing press using a transparency of original work, even if the print is signed by the artist. Digital prints such as giclées, which use a scan or photo of the original work such as a painting, even if the print is signed by the artist. |
|
SCULPTURE |
Unique pieces or sculptures in editions of 25 or less. Sculpture accompanied by documentation, such as certificates of authenticity, provenance, or appraisal, that can provide assurance regarding its quality and value. |
Applied Arts We allow most fine art pieces. However, any domestic or home décor pieces (such as mugs, clocks, lighting, or furniture) will be removed and allocated to its relevant category. |
|
PHOTOGRAPHY |
Original photographic prints, printed through a high-quality print process, overseen, and authenticated by the photographer, and signed and numbered or accompanied by a certificate of authenticity will be permitted. The edition size of works cannot be greater than 150. Photographs accompanied by documentation, such as certificates of authenticity, provenance, or appraisal, that can provide assurance regarding its quality and value. |
Photography that is commercial and mass-produced. Any photographic image with an edition size of 150 or greater. Renditions of original artwork found to be reproduced in a different size or in a different medium will render the original artwork unacceptable. |
Vendor plans, fees, and commitment
Listing your pieces on Forceen is completely free and can be cancelled anytime. We simply take a commission upon the successful sale of your items.
In terms of commission rates, these are dependent on several factors such as category, price, volume, and product condition. Please complete and submit the vendor application form or direct your inquiry to vendors@forceen.com. From there we will be in contact to run through the most appropriate plans and commission rates for your business.
Application process & how to apply
Our application process consists of three stages:
- Stage 1 - We review your online application/EOI. Please provide as much information as possible as this will help speed up the application approval process.
- Stage 2 - We set-up a meeting (online or in person) with you to learn more about your business, your process and products, your sustainability journey.
- Stage 3 – We will discuss with you the best Vendor Plan for you and proceed with setting up your vendor account so you can begin listing or feeding your products onto our platform.
If you have any questions, please do not hesitate to email vendors@forceen.com.